A phygital audio installation with WRST Collective at Cairo Design Week, where the space responds to the sound in it.
Young & Human team up with WRST Collective for an interactive phygital audio installation at Cairo Design Week, presenting a collaborative experience that merges physical design with digital layers to create an immersive, sound-responsive environment running from November 20 to 29. Situated 187 meters above the city of Cairo, the project brings together Young & Human’s conceptual design sensibilities and WRST Collective’s experimental approach, turning the installation into a dynamic space where visitors trigger and shape audio elements through movement and interaction.
Whether you’re a producer, musician, a visual artist, a curious beginner, or simply someone who loves music, this installation transforms Cairo Tower into a space where creativity becomes visible, where sound stops being abstract and becomes something you can touch, shape, and co-create. At the plaza before entering the tower, the two teams curate a sound-medium exhibition that charts the transformation of listening from 1918 gramophones to iPods to VR headsets.
Daily collaborative sessions bring together producers, vocalists, songwriters, and musicians, allowing participants to witness (or join) the making of a song from idea to pre-master. These sessions are streamed live on TikTok and other platforms and later published as a Masterclass-style archive intended to showcase transparency rather than performance. WRST artists also reopen past projects to dissect stems, sound design choices, and production methods, offering a rare look into how their tracks were originally built.
